VANCOUVER, B.C. (August 11, 2016)
Today, BroadbandTV (BBTV), the world’s largest Multi-platform Network (MPN), announces that its mobile gaming app developed for Hispanic YouTuber, Fernanfloo, achieved 1.2 million downloads in just 72 hours, 2.3 million in its first week, and over 3 million in two weeks. The Fernanfloo game, available for both iOS and Android is the most downloaded app in 17 countries.
“Major online video creators have strong IP, some even more engaging and influential than large traditional media companies within the digital sphere. We’re working with a wide range of talent which provides a huge opportunity to further diversify revenue beyond ad sales at scale,” comments Lewis Ball, Executive Vice President, Professional Services, BroadbandTV. “This has always been a focus for the business and the success of the recent Fernanfloo apps are additional proof points of how we’re executing on this strategy.”
Based in El Salvador, Fernanfloo has been a YouTube creator since 2011, posting gaming videos with a comedic twist. At the age of 20, he has 14 million YouTube subscribers and has achieved close to 3.3 billion all-time views. In the last 12 months Fernanfloo* has grown from 5.3m subscribers, an increase of 164%, he regularly gains more monthly subscribers than Adele, Justin Bieber, Taylor Swift, and PewDiePie**.
BBTV launched the first version of the Fernanfloo game in December 2015 as a paid app. Within 24 hours, it became the number one downloaded app in Latin America. The updated version, with improved gameplay mechanics and features officially launched on July 25th 2016. In its first seven days, the app achieved 2.3 million downloads and received 117,000 reviews and 261,000 ratings with an average rating of 5/5 on iOS and 4.9/5 on Android.
BBTV remains the largest Multi-Platform Network worldwide, reaching 16.5 billion monthly impressions across its network of 79,000 content creators spanning a number of key media brands and verticals including: TGN, the largest and most engaged gaming network on YouTube; Opposition, the largest hip-hop music network; leading Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. The business recently unveiled NBA Playmakers, the world’s premiere basketball video network in partnership with the NBA, geared to reach targeted and engaged audiences from sports, to how-to and fitness, and basketball culture.
For more information, please visit www.bbtv.com
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PR & Communications Manager
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BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its premium media brands, proprietary technology, and massive online reach. BroadbandTV operates the world’s largest Multi-Platform Network with over 79,000 network partners amassing 16.5 billion views per month. Its content creators span a number of key media brands including: TGN, the largest and most engaged gaming network on YouTube; Opposition, the largest hip-hop music network; leading Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. The business recently unveiled Windfall, a joint venture to find, develop and service music artists across all platforms, in partnership with BMG, and NBA Playmakers, the world’s premiere basketball video network in partnership with the NBA, geared to reach targeted and engaged audiences from sports, to how-to and fitness, to fashion and lifestyle. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. In June 2013, the leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. RTL Group’s initial investment of US-$36 million is part of a planned series of investments in the company. www.bbtv.com