VANCOUVER, B.C. (March 23rd, 2016)
Today, BroadbandTV (BBTV), the world’s largest and fastest growing Multi-Platform Network (MPN) unveils its new brand identity and global headquarters, to coincide with its eleventh anniversary. This follows a long line of corporate successes including business acquisitions, the recent news of its market leading position, and a string of major strategic partnerships.
“We’re creating one of the world’s most advanced and connected entertainment ecosystems with a suite of digital media brands in the most popular content verticals, powered by our smart technology,” commented Shahrzad Rafati, Founder & CEO, BroadbandTV. “We’re a multi-faceted organization and our new brand represents our evolution, who we are and where we’re heading.”
The new brand was unveiled at BBTV’s new global headquarters, located in Vancouver’s Coal Harbour district, spanning 30,000 square feet. “The environment balances BBTV’s equal focus on media and technology, utilizing natural shapes alongside geometry, and combining organic with industrial,” added Rafati. “Behind every layer of the design is a code – a piece of the company’s DNA – presented in binary walls and within art around the office which represents our core values.”
This includes the binary wall in the boardroom which speaks to “BroadbandTV”, and Rafati’s philosophy: “You become what you believe”.
“Each space is geared to either cater to diversity of work styles and needs, create social opportunities, or support BBTV’s beliefs,” comments Lewis Ball, BroadbandTV’s Executive Vice President. “We’ve built a quiet work space, a collaboration room, a domain to unwind, and games room.”
The space also features a 50 person theatre for screenings, an in-house studio for creators and talent, a baby grand piano, and intelligent lighting throughout. This is paired with custom artwork and design from Canadian talent including: lead designer Antonio Millares III, James Nizam, Edward Wong, Carson Ting, Jeremy Crowle, as well as designer furniture from world renowned designers including: Gaetano Pesce, and George Nelson. Every design feature ties back to its core values of: Care, Drive, Collaboration and Creativity, and solidifies its increased focus on the Quadruple Bottom Line.
BBTV’s rebrand follows a number of major accomplishments in the last 12 months including the acquisition of top digital-first kids content producer, YoBoHo HooplaKidz, and the launch of HooplaKidz network later in the year; a partnership with The Huffington Post to establish Outspeak, a next-generation citizen journalism brand, and the recently launched Windfall, a comprehensive offering to find, develop, and service music artists across all platforms in partnership with BMG.
BBTV’s content creators span a number of key media brands including: TGN, the most engaged gaming network; Opposition, the largest hip-hop music network; number one Electronic Dance Music (EDM) network, WIMSIC, in addition to HooplaKidz, Outspeak and Windfall.
For more information, please visit www.bbtv.com