2022 Holiday Trends That Are Gaining Traction Now!
The last 30 days on social media have been a blizzard of holiday trends and themes! From winter decor and Christmas recipes to holiday video game releases and the 2022 FIFA World Cup, there’s no better time to create content for your audience. We’re bringing you the most popular trends that fans are searching for and consuming this holiday season, helping you engage a new surge of viewers during the most wonderful time of the year!
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Beauty & Lifestyle
What’s Your Drink of Choice?
Olivia Cooke and Emma D’Arcy from HBO’s House of the Dragon gave us one heck of an internet moment, going back and forth about their favorite drinks. Creators are taking this sweet sound, and sharing their preferences beyond their favorite cocktails. What’s your favorite shoe? Your love language? What about your perfume/cologne choice? Use this audio to share a personal preference and watch those views rise up!
Holiday & Winter Decor Haul
Everyone loves to get a little extra during this time of year. From lights and Christmas stockings to LED snowmen and apartment accents, everyone is buying new accessories and decor for their homes inside and out! What have you picked up this year, and how are you going to decorate your home? It’s time for a winter season decor haul to inspire decorators around the world!
Marvel’s Spider-Man: Miles Morales Remastered
After the booming success of Marvel’s Spider-Man: Remastered in August, Miles Morales was recently remastered and gifted to gamers to continue the story of the web crawler. With Miles Morales’ holiday/Christmas-themed environment, this comes at a perfect time to enjoy the festive season in the digital world! Share your reactions, gameplay, commentary, and/or tips and tricks to reach a wave of gamers looking for anything and everything Miles Morales!
Reactions to Warzone 2.0
The massively popular Call of Duty: Warzone had a major transformation alongside the release of Modern Warfare II. With the update to Warzone 2.0, making drastic changes from the game engine to the new map, players have mixed emotions about the game. Are you a fan of the change? Do you wish you could slide-cancel again? Share your thoughts about the game in a video to inform other players whether or not they should hop on the new and improved Warzone.
Send Us — Or We’ll Leak Your Camera Roll!
Have you ever been scared that a hacker will hack into your phone and blackmail you? Jokes on them, because your camera roll is probably full of ugly selfies, your furry friend, and/or nothing remotely close to being explicit. Share some of your funniest and most embarrassing photos with this trend!
Accidentally Splash Water on Your Phone Screen
Have you ever splashed water on your screen, and it starts doing weird stuff like scrolling or clicking the wrong characters? Yeah, apparently it can glitch so much you can accidentally order food from your favorite fast food restaurant or book a vacation. This hilarious trend is a great way to add some comedic value to your content, and/or share a fun experience!
Made You Look – Meghan Trainor
This song has blown up, and even Meghan Trainor herself is getting in on the viral trends around her hit single! From dance trends and covers to beautiful harmonies, “Made You Look” by Meghan Trainor is one of the hottest songs on social media right now!
We Know What You Whisper – Ludwig Göransson (Wakanda Forever Soundtrack)
Black Panther: Wakanda Forever was released, and became an overnight sensation on the big screen. As a tribute to Chadwick Boseman, this continuation of the story behind Black Panther was filled with so many different layers. On top of the characters and the storytelling, Ludwig Göransson put together one of the most popular movie soundtracks, including a very strong background track that was paired with one of the film’s most powerful moments. Fans are reacting to this track and adding it over fast-paced content!
Family & Kids
Christmas Vlogs with the Family
This is one of the most beautiful and heartwarming times of the year as families gather to enjoy the festive season together. Family channels, we urge you to film the amazing moments you spend with your loved ones through the holiday season. Share the gift shopping, the hot chocolate-making, the gift wrapping, and your traditions for the festivities you call your own.
Where’d All The Time Go?
Doesn’t it feel like time is moving really fast? Take your old baby photos, funniest moments as a kiddo, or even your rebellious teenage years and transition into a photo or video of you today! Everyone loves a nostalgic moment, and this trend is the perfect time to showcase your growth throughout the years.
Sports & NBA Playmakers
2022 FIFA World Cup
You can’t go anywhere without hearing about the world’s biggest sporting event going on right now: the 2022 FIFA World Cup! Support your country and share your love for the sport of football (or soccer, whatever you call it) by showcasing the best highlights, rocking the fandom for your favorite players, or and reacting to the games!
Trending: Shaq | HBO Documentary on Shaquille O’Neal
Shaquille O’Neal, aka the Diesel, Superman, Shaq Attack… and the most dominant player in NBA history. This special documentary details the life of one of the biggest figures in basketball and sports history. Learn about Shaq from his days as a child, all the way through to his impact on the championship dynasty of the Los Angeles Lakers.
Increasingly, people are looking for inspiration and relevant content as they get into the holiday spirit. Incorporating any of these themes into your strategy will help you leverage the popularity of these timely trends. Want more content ideas and relevant updates like this? Subscribe to get on our mailing list for full access to our 30-Day Content Trend Report. You can also reach out to us to work with our industry experts, helping you weave in these popular trends to transform your content strategy.
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