Group photo of the BBTV team

Our Story

BBTV has been pioneering the $104 billion dollar creator economy since 2005, before ‘content creators’ were even a thing. Today, 1 in every 3 people watching YouTube are watching BBTV content, and our solutions are at the heart of a colossal shift in entertainment.

We are a driven, creative, collaborative and caring team that thrives on making meaningful content more valuable. We’re proud to work with content creators, brands and media companies to engage new fan communities and find innovative new revenue opportunities.

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Our Team

  • Hitendra Merchant

    CEO, YoBoHo

    Hitendra Merchant is the Founder & CEO of YoBoHo, a leading Mumbai-based digital media company which was acquired by BBTV in 2015, and which specializes in creating original content globally for kids on YouTube and other digital platforms. YoBoHo owns and operates HooplaKidz, the largest YouTube Kids and Family network as well as dozens of owned and operated channels in the vertical. Hitendra has over 20 years of experience with traditional media companies, focusing on media planning, distribution strategies, marketing, media buying and public relations.
  • Erich Lochner

    SVP, Creator Partnerships

    Erich is a seasoned executive within the creator economy who most recently served as VP Creator Partnerships at Jellysmack following 5 years at The Outloud Group where he served as VP Operations and Chief Media Officer. As BBTV's SVP of Partnerships, Erich leads the company's multi-platform offering for creators, as well as the development and implementation of the company's multi-platform solutions for enterprise. Prior to joining The Outloud Group, Erich co-founded Vanishing Angle, an independent production company specializing in feature films, commercials, and industrial productions.
  • Reggie Yan

    SVP Global Markets, Creator Partnerships

  • Nancy Glaister

    Chief Legal Officer & General Counsel

    Nancy Glaister has extensive experience acting as General Counsel for a number of public companies whose securities have traded on TSX, NASDAQ, and NYSE. Nancy has over 20 years of experience in business law, has worked both as in-house counsel for both public and private companies, and as a partner and associate at a Vancouver boutique business law firm, and at a major international law firm in Calgary.

    Nancy has expertise in securities law, M&A transactions, debt and equity financings, reorganizations and restructurings, intellectual property, commercial contracts, corporate governance, employment matters, and litigation management. She has worked primarily in or for companies and clients in digital media, film production, film tax shelter financing, biotech, mining, oil and gas, banking and investment banking.

    Nancy is a member of the bar of both the Province of British Columbia and the Province of Alberta.

  • KB Brinkley

    Chief Financial Officer

    KB Brinkley is a seasoned finance transformation executive with over 23 years in finance across a variety of different industries; with experience in technology, media/entertainment, online advertising, and consumer business while serving both public and privately held companies. As BBTV's Chief Financial Officer, she leads all financial functions including strategic and financial planning, accounting, treasury, tax, internal audit, and investor relations. KB was most recently an Associate Partner at EY as a Finance Transformation and EPM Solution Leader from January 2021 to January 2023. Prior to BBTV, KB has held various senior finance executive positions at Electronic Arts, Blackhawk Network, and Multiview Inc. KB is an alumna from the Harvard Business School, and holds a Bachelor of Science degree from California Polytechnic State University, San Luis Obispo.

  • Shahrzad Rafati

    Chairperson and CEO

    Shahrzad founded BBTV in 2005 at the onset of the digital video revolution, building the company from the ground up with a quadruple bottom line that measures success across financial, people, environmental and social KPIs. She has driven BBTV to be a pioneering leader in the creator economy, empowering a new generation of storytellers and transforming entertainment and the ways that content is being produced and consumed.

    Shahrzad has been broadly recognized by industry and community groups for her contributions to the media industry and entrepreneurship, supporting a number of influential Boards and Associations. Some of Shahrzad’s contributions include: Invest In Canada (a Crown Corporation of Canada), Vice-Chairperson, Board of Directors 2019-2022; FuturePLAY, Co-founder and Member of Chair Committee, 2018-2021;

    Hootsuite Media Inc., Board of Directors, 2017-2021; Bjarke Ingels Group (BIG), Board of Directors, 2016-present.

    She is passionate about job creation, climate action, education, and advancing opportunities for women and girls.

  • Lewis Ball

    Chief Strategy Officer

    Lewis Ball joined BBTV in 2007 as its second employee. He became BBTV’s Vice President Operations in 2013, and was subsequently appointed as Chief Strategy Officer in 2021, responsible for building and leading all new initiatives of BBTV including BBTV Interactive and BBTV’s Content Management offering. Lewis holds a BSc in Management from the University of Warwick, U.K.

  • Martin Cass

    Chief Marketing Officer

    Martin Cass brings over 30 years of global executive experience having worked across Europe, Asia and North America. He founded and built MDC Partners media operations and served as CEO of both MDC Media Partners and Assembly, the 2018 recipient of Advertising Age’s Media Agency of the Year, working with clients as diverse as Truth Initiative, Timberland, Vans, E Trade and Fox. He came to the US from the UK in 2004 having secured P&G as a client for Carat North America which he went on to lead as President in the US from 2008-2012, and subsequently as Global Client President securing GM as a client for the company globally. He has won numerous accolades including Mediapost Magazine Media Executive of the Year and is an Advertising Age “Media Maven”. Martin holds a BA from the University of Southampton (UK) and is a graduate of the Wharton School at the University of Pennsylvania.

  • Doug Johnson

    Chief Ad Sales Officer - International

    Doug Johnson is responsible for the oversight of BBTV’s Direct Advertising Sales business unit for our International markets. Prior to BBTV, Doug ran his own consulting practice for five years which provided C-suite executives with pragmatic and programmatic assessments for challenging strategic, operational and IT issues. Doug has held senior operating roles at Electronic Arts and has taken courses throughout his career to enhance his professional acumen, including a ‘Management for High Tech Companies’ course through Stanford University, and a ‘Mergers and Acquisitions’ course through the Wharton School of Business, from the University of Pennsylvania

  • Josh Fromson

    EVP, US Sales

    Josh Fromson leads BBTV’s US Sales team across brand and agency partnerships. As a dynamic, hands-on leader with over 20 years experience in media, Josh has a proven history of successful innovation developing new lines of revenue within established organizations. During his seven years at Complex Networks, he led a team of sales professionals then moving on to strategically grow the agency holding company relationships. Josh led International Sales and Business Development at Complex and post acquisition at BuzzFeed Inc across North America, APAC, Europe, and LatAm. He also spent 10 years as the Publisher of the Village Voice and SF Weekly where he instituted innovative digital and experiential solutions diversifying both businesses.
  • Ehab Samy

    Chief Technology Officer

    Ehab Samy is an accomplished technology leader who brings 20 years of experience to BBTV in both engineering and product leadership. Most recently, Ehab was the Head of Product & Development at Maximizer Software, where he managed a team of product and development managers to define product vision, strategy, roadmap, development and release processes, as well as Maximizer's go-to-market strategy for their CRM and business intelligence applications. Other previous roles include Director & Chief Strategy Officer at Advanced Intelligent Systems, VP Product at Plurilock, and Chief Technology Officer at Yocale.

We measure success at BBTV across four pillars:
Positive impact on

We acknowledge that BBTV's Vancouver office is located on the traditional, ancestral and unceded territory of the Coast Salish peoples–Squamish, Tsleil-Waututh & Musqueam First Nations.

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