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BBTV Holdings Inc. Continues to Bolster Senior Leadership Team, Appointing Erich Lochner as Senior Vice President, Creator Partnerships

A seasoned executive within the creator economy, Erich most recently served as VP Creator Partnerships at Jellysmack following 5 years at The Outloud Group where he serve

Monday, March 14, 2022

Vancouver, B.C.: BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators become more successful, announces the appointment of former Jellysmack executive Erich Lochner as Senior Vice President, Creator Partnerships, reporting to BBTV’s Chairperson and CEO, Shahrzad Rafati.

“Our solutions for creators are not only comprehensive, they’re platform agnostic, which makes platform expansion a key area for growth of BBTV’s Base and Plus Solutions,” commented Shahrzad Rafati, Chairperson and CEO, BBTV. “As we continue to build on our world class leadership team with talented and diversely experienced executives, Erich brings strong relationships and directly applicable expertise to expand BBTV’s growth and revenue across strategic platforms.”

A seasoned executive within the creator economy, Erich most recently served as VP Creator Partnerships at Jellysmack following 5 years at The Outloud Group where he served as VP Operations and Chief Media Officer. Prior to joining The Outloud Group, Erich co-founded Vanishing Angle, an independent production company specializing in feature films, commercials, and industrial productions.

“As the creator economy continues its hyperbolic growth, there are more and more opportunities that creators are simply unable to take advantage of,” commented Erich Lochner, SVP Creator Partnerships, BBTV. “Given BBTV’s huge creator network and distinctive track record of helping creators become more successful, I believe it is the perfect home for me. I am really excited to help the company stay at the forefront of growing creators‘ businesses so they can take advantage of these ever evolving opportunities.”

“This hire marks another significant stride in further increasing the strength of BBTV’s leadership team as the company enters into its next phase of growth,” commented Hamed Shahbazi, Lead Independent Director for BBTV’s Board of Directors. “The board is very confident in how BBTV’s management is executing on its vision and on all key drivers of the Company’s continued growth.”

Lochner’s hire comes on the heels of two additional notable hires in recent months, including seasoned marketing and media leader Martin Cass as Chief Marketing Officer and former Lionsgate executive Thomas Hughes as a strategic consultant for its Content Management division.

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About BBTV
BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company’s mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency – content creation. In January 2021, BBTV had the second most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies [1]. (

[1] Calculations and classifications made by BBTV based on data from Comscore’s “Top 12 Countries = January 2021 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”; Top 12 countries represent ~50% of world’s digital population.

Forward-Looking Statements
This press release contains “forward‐looking information” and “forward-looking statements” within the meaning of applicable securities laws (collectively, “forward-looking information”) which reflects the Company’s current expectations regarding future events, including that platform expansion is a key area of growth; that the Company will stay at the forefront of growing creators’ businesses so they can take advantage of evolving opportunities; and that management is executing on all key drivers for the Company’s continued growth. Forward-looking information is necessarily based on a number of estimates and assumptions that we considered appropriate and reasonable as of the date such information is given, including but not limited to our assumption that Mr. Lochner will be successful in growing creators’ businesses and BBTV’s revenue across strategic platforms, and realizing his objectives; that the Company’s solutions will be able to expand across platforms; that the Company will be able to continue to grow its creator base; and our assumptions regarding continued positive changes and trends in our industry or the global economy, and the performance of our services and technology. Forward-looking information is subject to known and unknown risks, uncertainties, and other factors, many of which are beyond the Company’s control, that may cause actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the risk that our assumptions on which our forward-looking information is based may not be accurate, we may fail to grow our business, or otherwise realize the objectives set out in this press release above, and our reliance on our relationship with one digital media platform. See also the factors discussed under “Risk Factors” in the final prospectus of the Company dated October 22, 2020 filed on sedar at and in our other filings with the Canadian securities regulatory authorities at The Company does not undertake any obligation to update such forward‐looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

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