BBTV’s YoBoHo to Distribute Premium Content Across Pluto TV In Latin America

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Tuesday, December 22, 2020

Vancouver B.C.: YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc., home to the popular kids IP HooplaKidz, is excited to announce that its premium kids content is now available for streaming, across Pluto TV users in Latin America (LATAM).

YoBoHo, a subsidiary of BBTV, is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle, and education verticals.
Pluto TV, a ViacomCBS company, has a global audience of nearly 36 million monthly active users, and an international footprint that spans three continents and 24 countries throughout the US, Europe, and LATAM.
The new deal will see premium kids content streamed across Pluto TV in LATAM. BBTV’s kids content vertical achieves tens of billions of video views per year across existing distribution platforms.

YoBoHo has been entertaining and creating world-class, kids safe digital-first content since 2010. The vast catalog of YoBoHo kids and family content includes HooplaKidz, All Babies Channel (Aqui Bebês Cantam), YouCurious? (¿MuyCurioso? / Curioso Demais), and Nyam Nyam (DeliWow / Receitas Demais). Under this new deal, YoBoHo kids and family content will be distributed via Pluto TV in LATAM as part of Pluto TV’s expansion strategy, and can now be accessed via the pluto.tv website, by downloading the app on iOS and Android and across connected TV devices including Android TV, Samsung TV Plus, ROKU, Chromecast and Apple TV.

“We’re incredibly excited to be a part of Viacom and Pluto TV’s growing distribution platform as we are committed to entertain and educate audiences around the world,” comments Hitendra Merchant, Founder & CEO, YoBoHo. “This licensing and distribution partnership speaks to the high quality of our content, and our ability to monetize our vast library across a variety of different platforms and revenue opportunities.”

Pluto TV offers audiences a diverse line-up of premium, curated linear channels and content from major media partners worldwide. Pluto TV offers ease of access, for free, with no registration required across mobile, web and connected TV devices. Currently, Pluto TV has a global audience of nearly 36 million monthly active users, and an international footprint that spans three continents and 24 countries throughout the US, Europe, and Latin America.

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About YoBoHo
YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc. (TSX: BBTV), is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle and education verticals. YoBoHo owns & operates HooplaKidz, the leading digital-first producer of high-quality original content for kids and families all over the world. Today, YoBoHo’s library is available in 14 languages and its content is distributed across various leading digital platforms, including YouTube, Amazon, Apple TV, Roku, and YoBoHo’s mobile app: HooplaKidz Plus. https://www.yoboho.com/

About Pluto TV
Pluto TV, a ViacomCBS Company, is the leading free streaming television service, delivering hundreds of live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Named by Fast Company as one of 2020’s Most Innovative Companies, Pluto TV has a global audience of nearly 36 million monthly active users, with 28.4 million in the US and an international footprint that spans three continents and 24 countries throughout the US, Europe, and Latin America. Pluto TV is available on all mobile, web, and connected TV streaming devices where millions tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices across the United States, Europe and Latin America.

Forward-Looking Statements
This press release contains forward looking information within the meaning of applicable securities legislation, which reflects BBTV Holdings Inc. and YoBoHo New Media Private Limited’s (collectively, the ‘Company’) current expectations regarding future events including the success of YoBoHo’s collaboration with Pluto TV, and the distribution of its content. There can be no assurance that any projected information will be achieved. Forward looking information is based on a number of assumptions, including but not limited to assumptions regarding the changes and trends in our industry or the global economy, that are subject to a number of risks and uncertainties, many of which are beyond the Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to, the risk that the industry or viewers may not behave as anticipated, and that future projects may not be realized, as well as the factors discussed under “Risk Factors” in the final prospectus of the BBTV dated October 22, 2020. The Company does not undertake any obligation to update such forward looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

Media Contacts
YoBoHo New Media
Deepika Pathar, Communications Manager
deepika.pathar@yoboho.com
+91 998 755 3921

BBTV
Ashley Buck, PR and Corporate Communications Specialist
abuck@bbtv.com
+1778 875 1346

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